Purpose Driven DJs are like minded DJs, producers and other creatives of music that have an incredible drive to do the right thing for the world's best interest and that of their charities, nonprofits, communities and countries.
It is a concept conceived of by Charity Needs Foundation (CNF), a UK registered Charitable Incorporated Organisation (1168917) that promotes registered voluntary sector organisations, their campaigns and global issues worldwide.
This campaign is overseen by CNF until it may become its own entity.
One of the first tasks that PDDs will join in with is helping the shift in attitudes towards climate change by engaging in Prince William's Earthshot program.
The Earthshot Prize is the most prestigious global environment project and prize in history, designed to incentivise change and help repair our planet over the next ten years. This is what we want to do too with the power of music, incentivise such change through DJs, producers and other creative artistes; to be able to drop these creations at festive events as well as anywhere else, without them being out of place or out of sorts.
The Prize aims to turn the current pessimism surrounding environmental issues into optimism, by highlighting the ability of human ingenuity to bring about change, and inspiring collective action.
Taking inspiration from President John F. Kennedy’s Moonshot which united millions of people around an organising goal to put man on the moon and catalysed the development of new technology in the 1960s, The Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which if achieved by 2030 will improve life for us all, for generations to come.
The Royal Foundation of The Duke and Duchess of Cambridge unites people to tackle some of today’s biggest challenges, delivering impact on a range of issues that matter to Their Royal Highnesses and to society. The Royal Foundation is currently running The Earthshot Prize until it becomes its own entity by the end of 2021.
You can find out more about the Earthshot program at this url: https://earthshotprize.org/
Because DJs can structure music really quickly and get it out to an audience in a matter of days if pushed. Recording artistes don't have such luxury.
There is one other reason to...
Back in the late 80's, early 90's when dance music was in its infancy and a cultural phenomenon had started to form, there was one person amongst a small journalist team that was there witnessing it all unfold from behind the lens of a camera.
That person was Jonathan Fleming, a Mixmag Magazine photographer and author of the only definitive book that was ever written depicting that history and the cultural revolution that followed.
The story is told in interviews with over 80 of the world’s leading DJs who were making that scene come to life, most of which are international stars today.
The book is called 'What Kind of House Party Is This', it can be found on Amazon (only secondhand and at varying prices from £100.00 to £1000.00 depending on condition), those lucky enough to have copies now have antiques in their hands for the book is out of print and will not be reproduced in that format again.
Having spent 15 wonderful and glorious years at the magazine it became time to move on when the business was sold into a corporation where everything changed.
Beforehand it was a family run entity by the Princes, that is, Tony & Christine Prince who also own and run DMC (formerly known as the Disco Mix Club, but now known as the Dance Music Consortium). Perhaps because the business was a family run enterprise the journalists and photographers had freedom to roam and set their own agendas. In a corporation that is tantamount to kaos. The fun, the blaggings, the excessive VIP lists all came to an end.
Having left the magazine to venture out into other areas, Jonathan wanted to give back and established Charity Needs Foundation which is a UK registered charitable organisation that promotes, markets and profiles voluntary sector organisations and their campaigns worldwide.
Thus the reason we are here, Jonathan now wants to find a way for the beloved movement that gave him so much joy and wellbeing over those many years, even till now, to benefit others in the positive manner that music can exude.
This coupled with a sense of purpose is a powerful substance for keeping spirits high and instilling that same wellbeing which Jonathan still experiences today. It is why he gives back as much as he does, it's a natural release of dopamine. The change in you as a human being will be slightly alien because you will not understand why you continue to give, support and champion a purpose, until it dawns on you that there is an natural internal process taking place because of the drive you make to set forth your purpose (that intention to do the right thing), a purpose that could serve to help, hundreds, thousands, millions even billions of others.
That purpose is what you need to strive for and everything else in your life will follow as a matter of course.
If everyone comes together in a bid to help alleviate the global issues that are in the world today, particularly with support of the DJs pumping out message driven content in some of the music (like the rough example at this link — [AWAITING LINK]), the DJ will be elevated even higher throughout international societies than they already are and the people would have a return of pride in themselves and others for being the voice of reason and change.
The beneficiary of all this pride... our planet, the world we live in, the only world we can ever live in.
The DJ has already already carved a cultural revolution within the dance music arena and now they can go on to create a global revolution outside of their arena, yet still within their music.
The global issues at hand can be found right here: The 22 United Nations Global Critical Issues
We want you to join the movement, be you a DJ or the warm public ready to serve.
To join go to: The Purpose Drive page and fill in the quick and simple form.
For DJs, we require your name, email and country (and if different from your real name, your DJ name as well).
For the public we require your name, email, country and age along with a choice of the issues you deem important to you.
As an option either party can list registered charities or nonprofits that they would also like to support and for Charity Needs Foundation to freely promote.
In our experimental audio it presents a message from the World Food Program (WFP) director, Mr. David Beasley; a speech from Leonardo DiCaprio on climate change and a meeting of like minds at the World Economic Forum hosted by Al Gore with a discussion on Climate Change.
Music in the opening text introduction is: Ninetoes - Vio (Feat. Maria Marquez)
Music in David Beasley’s message is: Caiiro — Center of Attention
The original World food Program message by David Beasley can be found at this link: https://www.youtube.com/watch?v=CpwG6p8P7AE
Music in Leonardo diCaprio’s is: Agoria feat. NOEMIE - Remedy (Manoo Remix)
The original United Nations speech with Leonardo DiCaprio can be seen at this link: https://www.youtube.com/watch?v=vTyLSr_VCcg
Music in Al Gore’s meeting is:
Caiiro — D.I.M.P.H.O
Black Circle — Journey
Rampa — Lavender Boogie
Black Circle — Foolish
Caiiro — Invasion
Caiiro — Kangaro
The original World Economic Forum meeting with Al Gore and distinguished guests can be seen at this link: https://www.youtube.com/embed/yb4z4hRZO2I
Charity Needs Foundation would like to work in the future with all dj’s, producers and speakers presented in the experiment, meanwhile if this charitable experimental promotional DJ set causes any copyright issues, please contact any of the trustees at Charity Needs Foundation. You can email all of them at once through this link: charityneeds.com/email/trustees
On the United Nations watch list there are 22 critical global issues and all of these will be covered by Purpose Driven DJs.
The issues listed below are in alphabetical order and not that of importance.
The UN system plays a crucial role in coordinating assistance of all kinds — to help Africa help itself. From promoting the development of democratic institutions, to the establishment of peace between warring nations, the UN is present on the ground supporting economic and social development and the promotion and protection of human rights.
New HIV infections have fallen by 35% since 2000 (by 58% among children) and AIDS-related deaths have fallen by 42% since the peak in 2004. The global response to HIV has averted 30 million new HIV infections and nearly 8 million AIDS-related deaths since 2000. The UN family has been in the vanguard of this progress.
The world’s population is ageing: virtually every country in the world is experiencing growth in the number and proportion of older persons in their population. The number of older persons, those aged 60 years or over, has increased substantially in recent years in most countries and regions, and that growth is projected to accelerate in the coming decades.
The volume of data in the world is increasing exponentially. New sources of data, new technologies, and new analytical approaches, if applied responsibly, can allow to better monitor progress toward achievement of the SDGs in a way that is both inclusive and fair.
Every child has the right to health, education and protection, and every society has a stake in expanding children’s opportunities in life. Yet, around the world, millions of children are denied a fair chance for no reason other than the country, gender or circumstances into which they are born.
Climate change is one of the major challenges of our time. From shifting weather patterns that threaten food production, to rising sea levels that increase the risk of catastrophic flooding, the impacts of climate change are global in scope and unprecedented in scale.
While global poverty rates have been cut by more than half since 2000, one in ten people in developing regions still lives on less than US$1.90 a day - the internationally agreed poverty line, and millions of others live on slightly more than this daily amount.
About 795 million people in the world were undernourished in 2014–16. That means one in nine people do not get enough food to be healthy and lead an active life. Hunger and malnutrition are in fact the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.
Women and girls represent half of the world’s population and, therefore, also half of its potential. Gender equality, besides being a fundamental human right, is essential to achieve peaceful societies, with full human potential and sustainable development.
Promoting respect for human rights is a core purpose of the United Nations and defines its identity as an organization for people around the world. Member States have mandated the Secretary-General and the UN System to help them achieve the standards set out in the UN Charter and the Universal Declaration of Human Rights.
Life itself arose from the oceans. The ocean is vast, some 72 per cent of the earth's surface. Not only has the oceans always been a prime source of nourishment for the life it helped generate, but from earliest recorded history it has served for trade and commerce, adventure and discovery.
Fresh water sustains human life and is vital for human health. There is enough fresh water for everyone on Earth. However, due to bad economics or poor infrastructure, millions of people (most of them children) die from diseases associated with inadequate water supply, sanitation and hygiene.
As youth are increasingly demanding more just, equitable and progressive opportunities and solutions in their societies, the need to address the multifaceted challenges faced by young people (such as access to education, health, employment and gender equality) have become more pressing than ever.
If the public gets behind us we'll help the DJs freely create their purpose driven music in a purpose built studio. The ultimate goal will be to create saleable music that can support the project in a sustainable manner therefore giving Purpose Driven DJs the ability to generate positive impact for the campaigns and global issues they drive for.
To reach that goal we'll need initial public support and a lot of donations from you, your friends and your friends, friends. Every £10 the public donates will entitle them to a free pre-release download (with and without speech content) whenever they get produced and this gratitude will include other surprises but we don’t know what they could be yet.
Yes, it's ambitious, a bit of a wish, but nothing comes of nothing, so we'll try.
To donate go to: PurposeDrivenDJs.org/donate/
Let's truly see what we can do as a movement generating global impact.
We are thankful if you can donate and if you do we use your donation to continue to innovate, educate and bring on events that will exude extreme happiness in others receiving our messages for them to go out and spread the word raising awareness.
All donations are taken in by Charity Needs Foundation for the campaign project of Purpose Driven DJs.
For whatever reason that you that you may want to reach out to the movement, you can do it right here.
Your name, email and message are all required for a response or you can use our generic address email@example.com, but a response may take a while longer.